GDA Labels: Improving the food literacy of consumers
This brochure provides a top level view on GDA labels including a brief history,
how front-of-pack labelling works and why not to use colour coding.
- Download the full brochure: GDA Labels: Improving the food literacy for consumers – (2010) – pdf | 375kb
Seven Voices: GDA labels make a real difference
This report outlines the progress being made to increase the use of GDA
information on the front of food and drink packs in the UK and explains why we
believe
adding traffic lights on top of GDA labels is unlikely to help shoppers further.
- Download the full report: Seven Voices – (2009) – pdf | 1.6Mb
A GDA labelling progress report
This report into the food and drink industry’s efforts to better inform
people about the food they eat draws several conclusions.
- Download the full report: Informing Choice – (2007) – pdf | 1.8Mb
Last reviewed: 20 Jul 2012
Consumer insight
84% of shoppers use GDA labels to pick a product with low nutrient score before
purchase.[6]
Did you know?
GDAs were developed in the late 1990s by a group of experts based on COMA
medical report – see GDAs explained for more.