The What’s Inside Guide Campaign Life Channel Adverts.
Adverts aired in GP surgeries featuring dietitian Nigel Denby giving advice on
how to use GDA labels to check, compare and choose between products in a
supermarket.
We publish our videos on our YouTube channel and you can access them directly in
this area.
Salt – video
Advert focusing on salt intake.
Broadcast in: 2009
Duration:0.30min
Saturated fat – video
Advert focusing on saturated fat intake.
Broadcast in: 2009
Duration:0.30min

Example GDA label
Today’s poll
FSA’s salt campaign uses GDA figures
