Delivering Healthy Growth Case Studies

UK food and drink manufacturing putting health at the heart of sustainable growth

Food For All

Allied Bakeries

Continued work on salt reduction, achieving 2012 salt targets for all of our
bread and rolls. View the Allied Bakeries case study.

Birds Eye

The launch of ‘Bake to Perfection’ has made it easier for people in the UK to
eat fish. View the Birds Eye case study.

KP Snacks

KP Snacks’ role as a snack manufacturer is to ensure we are producing good
quality, great tasting products that can be enjoyed by consumers as part of a
balanced diet and healthy lifestyle, including regular exercise. View the KP Snacks case study.

Mars Food

Uncle Ben’s ‘Twice the Fibre’ rice provides 100% more fibre than standard long
grain white rice. View the Mars Food case study.

Mondeléz International

Dairylea cheese spread 25 % less salt but no compromise on taste. View the Mondeléz International case study.


We offer three NESCAFE café menu skinny cappuccino products with an average of
66% less saturated fat, 63% less fat and 23% less calories than the standard
products. View the Nestlé case study.


Know Your Food & Diet

Coca-Cola Great Britain

Over 200,000 visits to the website health pages. View the Coca-Cola Great Britain case study


In 2012 over 500 primary schools and 10,000 children took part in our Eat Like a
Champ programme. View
the Danone case study

PepsiCo UK & Ireland

Increased the % of younger shoppers who buy porridge oats from 10% to 22%. View
the PepsiCo case study

Premier Foods

86% of women agreed that eating Hovis Wholemeal helped them snack less between
breakfast and lunch. View the Premier Foods case study

Scobie & Junor

Secret Sausages offer ‘Vegetables in Disguise’. View the Scobie & Junor case study


Responsible Communications


With no full sugar advertising, 85% of Fruit Shoots sales come from low sugar
products. View the Britvic case study

General Mills

90,000 visits to the Nature Valley 2,000 free walks page. View the General Mills case study

Mars Food

The Mars Marketing Code was first adopted in 2008. View the Mars Food marketing code case study


On our consumer website we provide full nutritional profiles together with a
range of other product information, cooking guidelines and recipes. View the McCain case study

PepsiCo UK & Ireland

We take a responsible approach to marketing of all our products and have
developed clear guidelines which form a policy which includes and then goes
beyond our
commitments to both OFCOM regulation and global voluntary industry agreements.
View the PepsiCo case study

Premier Foods

Great Little Ideas gives mums recipes and inspiration to help create a variety
of simple,
affordable and wholesome meals. View the Premier Foods case study


Healthy Communities

Border Biscuits

Our Free Food Fridays encourage staff to socialise and eat well. View the Border Biscuits case study


Britvic is in the process of rolling out free 1-2-1 health assessments. View the Britvic case study


Continued low sickness absence rates of less than 1.5% annually. View the Cargill case study

Coca-Cola Great Britain

Over 110,000 young people in the UK have taken part in StreetGames free doorstep
sports sessions. View the Coca-Cola Great Britain case study

Macphie of Glenbervie

700 local charities supported in the last five years. View the Macphie of Glenbervie case study

Mondeléz International

Over 60,000 staff and school pupils are expected to take part in Health for Life. View the Mondeléz International case study


SFDF Reformulation Programme

SFDF Success Stories

Spotlight on success stories from Maclean’s Highland Bakery, Tods of Orkney and
Stuarts of Buckhaven. View the SFDF Reformulation Programme case studies


Last reviewed: 09 Jan 2014